Senior finance for D2C brands, part time

Your senior finance lead, working in your weekly rhythm with the founders and team.

• Weekly or fortnightly check-ins on spend, cash and trading
• A monthly finance review with the founders
• Sign-off support on large inventory orders, hires and ad budget changes
• A single person accountable for the numbers

What each product and each sales channel actually earns once every variable cost is counted.

• Profit per order after discounts, landed product cost, shipping and 3PL, payment fees and returns
• The same view after marketing spend, by channel
• The SKUs, bundles and promotions that cost you money
• A model your team can refresh each month

Useful when growth has not turned into profit, or before a price or range review.

A rolling 13-week cash forecast and a longer-range plan, both tied to the way inventory brands really spend money.

• Purchase orders, deposits and supplier terms
• Ad spend plans and marketplace payout timing
• Reorder points and stock cover by SKU
• Early warning on cash low points, with options to cover them

Accounts you can trust, delivered on a fixed date each month.

• Accrual accounting with inventory and COGS handled properly
• Reconciliation of store, marketplace, payment and 3PL data
• A short monthly pack: P&L, cash, contribution margin and key metrics
• Working alongside your bookkeeper or accountant

The numbers behind how fast you can grow without running out of cash.

• Customer acquisition cost and payback by channel and cohort
• Repeat purchase and subscription economics
• Annual budget and targets linked to the ad and inventory plan
• Scenario planning for new channels, wholesale and retail

Numbers that stand up when investors, lenders or buyers look closely.

• Three-statement financial model and investor materials
• Data room preparation and diligence support
• Inventory financing, revenue-based financing and bank conversations
• Exit readiness: clean EBITDA and the reporting buyers expect